FAIRTRADE is a global organisation working to secure a better deal for farmers and workers.
FAIRTRADE believes that trade can be a fundamental driver of poverty reduction and greater sustainable development, but only
if it is managed for that purpose, with greater equity and transparency than is currently the norm.
People can overcome disadvantage and marginalisation if they are empowered to take more control over their work and their lives, if they are better organised, resourced and supported, and can gain access to mainstream markets under fair trading conditions.
FAIRTRADE also believes that people, businesses and civil society institutions
in the developed world are supportive of trading in this way. This is particularly the case when they understand the needs
of producers and the opportunities that FAIRTRADE offers to change and improve their situation.
The FAIRTRADE Cotton Mark
The FAIRTRADE Cotton Mark signifies that
a product’s cotton composition is 100% FAIRTRADE certified and physically traceable from farmer to product. It can be a pure cotton product or a product made of cotton blended with natural or synthetic fibres. In the case of mixed fibre textiles, the Mark means that all of the cotton contained in the product is FAIRTRADE certified but other textiles in the composition are not. The minimum percentage of FAIRTRADE cotton in a product must be at least 50% of the total finished fabric.
The FAIRTRADE Cotton Mark refers exclusively to the cotton content in a product, not to the finished product itself.
